Super Bikes Essay Example for Free

Super Bikes sampleJohn J anes built an excellent melodic line that named JJ Motorbikes five years ago. John Jones usages his initial of his name, JJ, as a brand for his cable. Ten years before, he had been the world champion in the Super Bikes. John Jones. By changing an old car showroom, John Jones built a successful business. On the new(prenominal) hand, this business has getting larger and become a new Bike City. Lying on two miles from the near rest home, this luff is being built neighboring to the main motor focussing on the outskirts of the city. According to the proposal, the fanny and its all the new facilities are being prepared to open in June 2006. II Situation depth psychology Because of the good standing and strategic location of JJ Motorbikes, this place has grow to be a reliable place to buy motorbikes, and all at once become a place for the bikers to gather and gossip in the biking community. The small coffee machine that placed outside of the service c entre becomes a place for bikers to meet fellow riders to corroborate a chat and they brush aside browse some accessories in the shop during that time.Become part of this business, the accessory shop is one of the main profit midpoints, although the bikers do not always buy something there. Besides selling good and new motorbikes, JJ Motorbikes is also selling second-hand motorbikes, scoop shovel with a JJ Motorbikes guarantee. To create good marketing relationship with the bikers that enthusiast in this pastime, JJ Motorbikes must make do how to deal this business well and keep it glowing. JJ Motorbikes have to win the customers by making a extract of the newest and most exciting performance bikes.For example, nowa daytimes, customers appreciate the small display of classic motorbikes. These experiences have been built into the jut out for the new JJ Motorbikes. II. 1 Macro environment (including PEST Analysis) JJ Motorbikes should make helpful and facilitating macro-environm ent to achieve the success of their business activity. The place of JJ Motorbikes take ups a government and populations that understand well intimately the enthusiasm of this hobby as a positive activity and key indicator of local development to provide such an environment. JJ Motorbikes need to plan and apply a promotion to create public responsiveness.The highlighting of the promotion should be counseling to the customers interest. JJ Motorbikes can use radio, television, and newspapers to emphasize the good side of the activity and remind about the negative consequences that identified in customers consideration. JJ Motorbikes should make specific activities that connected to the activity at bottom the program they are appraising. Political eventors can have a direct blow on the way business operates. Decisions made by government affect our every day lives and can come in the form of policy or legislation (Quick MBA. 2006).In a global industry is an industry, where a come withs strategic position is influenced by their global position as a whole (Kotler, 2000). The policy-making decision in the area is having an impact on JJ Motorbikes businesses. JJ Motorbikes businesses are affected by economical factors too. delight rate policy and fiscal policy will have to be set as a result. Within the area, the climate of the economy says how consumer may behave within society. Whether an economy is in an explosion, depression or recovery will also affect JJ Motorbikes consumers trustingness and behavior.Inside people forces such as family, friends, and media affect our attitude, interest, and opinions. These forces figure who we are as people and the way we behave and what we ultimately purchase. Within the people near JJ Motorbikes, attitudes are changing towards their activity of hobby. Consequently, JJ Motorbikes is seeing an increase in the quantity of people join this interest activity. Changes in technology are changing the way of JJ Motorbikes ope rates. The Internet is having a deep impact on the marketing mix strategy of JJ Motorbikes.Consumers of JJ Motorbikes can now shop 24 hours a day comfortably from their homes. II. 2 Micro environment JJ Motorbikes should long suiten community involvement by provide a club society in groups to facilitate them to organize the activity better. They also need to make use of local cultural practices whenever possible. JJ Motorbikes can also build in social appreciation programs to give confidence and jump individual and community initiatives. JJ Motorbikes have to make other components of the activity program to make confident(predicate) that every families and communities are able to participate.They may need also to seek additional financial support for this, and with the intention of reach remote, isolated communities and households. II. 2. 1 Competition Differentiation is very important in JJ Motorbikes marketing. JJ Motorbikes have to offer better than their competitors do. They n eed to continue this differentiation over a period from their competitors. High-grade and in-depth-processed motorbikes, which can compete with international fashionable styles, will have broader market. JJ Motorbikes should redirect their marketing focus to towns and countryside.They started to establish and correct sales and service network in rural areas step by step. II. 2. 2 grocery store demographics Demographic segmentation divides the market into groups founded on demographic variables including age, gender, family size, and life cycle. Nevertheless, JJ Motorbikes have set their highlights definitely at the other end of the scale, on the kids and teens market, as they increasingly segment products across all age groups. II. 2. 3 Market Needs This new product of JJ Motorbikes was designed from the ground up to take expediency of motorbike technology.It includes a patented and high performance suspension. The products of JJ Motorbikes are an innovative combination of perfor mance and quality. The design flexibility bodied into the body of the products allows the motorbike to be customized, branded, and built for specific market needs. This includes hobby, recreation and resorts, security, as well as many others. JJ Motorbikes labeling and packaging may have to alter to comply with the countrys labeling or environmental regulations.Presentation of their product is very important particularly for consumer goods. II. 2. 4 Market Trends In view of the fact that purchasing power in this areas take shape by stages, the demand volume for JJ motorbikes will confine at about a half of the total output in the future year plan period. In addition, the market of JJ motorbikes will be gradually standardized and related. JJ motorbikes will pay more concern to technological renovation and own products development in the coming several years.The JJ motorbikess record of deed and prolonged existence happens from its successful design of innovative consumer products for markets. Consumer can trust in a design, conjugated with eagerly commercial awareness of global market trends. II. 3 SWOT II. 3. 1 Strengths Strength is one component of internal analysis. The component describes any resources and capabilities that support a company to achieve its competitive advantage such as patents, excellent reputation, low cost structure and many more (Tutor 2U, 2006). Concerning the JJ Motorbikes the strengths are erect basic and support services provided by the government Conformity Control In place to underwrite commercial side II. 3. 2 Weaknesses The second internal factor is Weaknesses. This is simply in contrast to the strength in which the absence of specific strength might be considered as the weaknesses of the company (Tutor 2U, 2006). Concerning the JJ Motorbikes the weaknesses are of import structure does not feed effective information Ideas good at start Intent/ argument not always communicated to all customers Poorest families not r eached