Market Segmentation And Product Positioning Marketing Essay

Market Segmentation And Product Positioning Marketing testThe student is required to prepargon a 4-5 page research stick extinct to support introducing the Product and Service for Your Marketing Plan to the U.S. grocery. In auxiliary to stating your food marketing objectives, the student is required to1. Identify the marketing sh be for the yield and explain wherefore this segment was selected2. Discuss the tar foreshorten market and why these customers will be targeted3. Conduct a SWOT (strengths, weakness, opportunities and treats) analysis for the keep comp each4. Describe the market location for your product and service.Mobile News back ups LLC (MNG) to overhaul active endorses related to current pass playscript events. The marketing plan, their market segments and strategies to get customers and they strive to bring out a solid revenue stream looks like. They equitable do not any erratic game developer. They make games rude(a)s thread a unique focus for thei r customers to enjoy virgin mobile games store wisecracking gives us an edge over competitors. This is not unspoilt traditional gamers, but full of need to read what people slant to use to a greater extent mobile unique angle, they are happy to consort the game is to expand their reach.They offer consulting services to companies that create mobile games for marketing purposes to those who are looking for similar games by creating their own games to finance development. These consulting advert sponsorship relationships that they contract come to companies in their brand, and other games offer more and more interested in embedding a custom that they brush aside offer the game as some would have been established. 3 during the first year they have been a large part of their income is expected to hear.Market segmentationGames for mobile drug users and organizations who want to reach them They segment on two areas. Both areas are savvy customers with computers and mobile phones and enjoy the creative experience.1. Mobile Game Users in that respect are two types of customers that determine the population of mobile gamers adolescents (including adolescents) and junior adults in this trade are for preadolescent people under age 18 and over, because they are considered young adults in the general population and the right. The main pattern between the segments of the population gives money to the game store.Free mobile gamesThey offer morning version of the game for free trimmed so that users hatful play all the taste without any money .Some free versions are available, and some advertising in strategic locations in the game so that users do not bother or interfere with the ads are displayed. For example, beverage companies can pay for support and they can enter their name (trappable) clickable which looks as if it were part of their game.Paid mobile gamesThey paid mobile games contains a army of more extensive features. Prices range between $ 1.99 and $ 4.99 in order to create real little resistance to price for customers.Games also paid by dint of sponsored ad clicks (tappable) embedded within the game monetized.Games available via instant transfer their appropriate Platform mobile (eg, Appstore Apple iPhone)Target market segment strategyTheir strategy is focused on developing a great deal of libraries containing features of the basic game that can be combined to create new games. later launching the first series of games, they are in fixity contact with their customers via the Internet numerous ways, including social media and email marketing to stay. After creating this depository library and games, they will be able to market quickly go to consulting services for organizations that want their ads to play as.Target Market Mobile Game UsersMobile games when they have a connection to news and current events. They introduce new games within two weeks of important news. For example, if a politician mingled in a scandal th at they leverage architectures of their game now and tailor it with the names of those involved in the scandal and even make fantastic spoof of interactive events. If a celebrity makes a stupid comment, their library features in a game that pokes fun at their celebrity access. make mobile phone market knows playing games that interact with them feel the forcefulness and enthusiasm, allowing them to life in some way, users of this section is also limited pecuniary capacity. Often, teenagers of their own money to buy their game from his parents, who can be a gift or grant to pay or find a job.Very often, these customers talk about any game they enjoy, including strategies for playing and winning. They also have online forums and discussion groups to gather information and advice to help other businesses or to read them to find new challenges. In addition, they benefit from high tick off is available in a public environment for the players are mentioned. They opine to provide th e general framework allowing the customer to upload their scores on their website for each game. Highest score will be displayed, giving players worldwide rights to brag. Therefore, the word of mouth potential for the game is explosive manner.Target Market Organizations Who deprivation to Reach Youth and Young AdultsUsers of mobile games are composed of young people. Since the youth and young adult population is so big, it is also very lucrative. Countless products are targeting this population, manufacturers of soft drinks to clothing designers hair product companies there. This can also be employed, which can be for military service or other tasks will have been formed. Companies currently spend millions of dollars in the market to this group regularly for newer, more creative ways to reach this market, establish its brand and products for sale.Organizations that want to reach the men (and women, though less than their customer is not defined) between 13 and 25 Realize that this group has a lot of spending power. This age group is that saving money is not used so they typically spend a lot of what they earn. cured vice president and marketing organization want to reach this market and need to do this catchy, creative ways.Much to fear from the older generation, teenagers and young adults are reading less and spending more age in front of the screen, whether television, computer or mobile phone with a variety of applications. Deputy CMO or need to reach their target market hangs out there. They usually have big budgets to spend on marketing and are afraid to try new things.SWOT AnalysisStrengthsThis the one of the near personal business line available for marketing the productFreedom of channel because there are 260million mobile user all over the commonwealth and 3.5 billion all over the worldNow a daytime many retailer and marketers are realizing the needs of mobile presence.WeaknessesMost of user do not have an ideal mobile screen surface ,key pad and slow network problemsUser are not certified of games on mobilesOpportunitiesGives legs to the other channels stores, online, television, radio, mug and billboardsMobile is the future not now marketing database. Marketers should loyalty program with the supplements online and offlineBenefit from marketing dollars from television, radio, print and more than measurable, Media ROI is driven, aka, the Internet and mobile phone setThreatsPeople whitethorn not use these games because they think that they are part of marketing strategies cover legislation, security, unsolicited messages, location-based ads, advertising and children to mislead users to enforce securityMarket positionMarket share is the portion or percentage of sales of a particular product or service in a tending(p) region that are controlled by a company. These kinds of games are quite new to enter in the market so they are not having any strong position in the market but with the passage of time it will gain a larger market share testimonyCompany must(prenominal) realize its weakness and convert them into opportunities. Secondly they must not over coulter their games with ads and other things