Baath party

The constant struggle to promote interests has cultivated the creation of the Baath Party. By incorporating the proper ideals prescribed by the founders and promoting efficient measures to address these issues, the Baath party became a dominant force both in local and international politics. History Tracing the history of the party can be dated back from the early 1940’s. Its primary location of founding was in Damascus wherein the fundamental beliefs were grounded on the idea of socialism.â€Å"The Ba'ath Party is a pan-Arab organisation formed in 1947 at a founding congress in Damascus. † (Issues Briefs, 2007, p. 1) â€Å"The three major proponents of early Baathist thought, Zaki al-Arsuzi, Salah al-Din al-Bitar, and Michel Aflaq, were middle-class educators whose political thought had been influenced by Western education. † (The Syrian Encyclopedia, p. 1) The political ideals promulgated by the party then spread into the areas of Syria and expanded in other Ar ab countries. The history of Baathist’s party in Syria can be described as a constant struggle for power.It all started in 1958. â€Å"In 1958—with one of its founders, Salah al-Din Bitar, as foreign minister—it led Syria into the ill-fated United Arab Republic (UAR) with Egypt. † (Infoplease, 2005, p. 1) The next stage of its rise was during the successful coup attempt by the members of the party. â€Å"In 1963 a military coup restored the Ba’ath to power in Syria, and it embarked on a course of large-scale nationalization. † (Infoplease, 2005, p. 1) Another military takeover again prompted the revitalized ideologies of the Ba’ath party during the 70’s.â€Å"Despite constant maneuvering and government changes, the two factions remained in an uneasy coalition of power until 1970, when, in another coup, Assad succeeded in ousting Atassi as prime minister. † (Infoplease, 2005, p. 1) The next section will present the histor ical foundation of the party in Iraqi politics. The founding of the party in Iraq can be attributed to three men who formed the Ba’ath party. â€Å"The three men, Fayiz Ismail, Wasfi al-Ghanim and Sulayman al-Eisa – returned to Syria and joined political scientist Zaki al-Arsoozi, who was intent on founding al-Baath (renaissance) party.† (Aljazeera. net, 2005, p. 1) The formal establishment of the party in Iraq came into force during 1949. â€Å"Upon their return to Baghdad in 1949, they established the Iraqi Baath Party. † Their efforts never became unnoticed for they were recognized by the grand party in Syria. â€Å"The party membership grew steadily from just 50 members in 1951 until they gained recognition by the Baath National Leadership in Damascus. † (Aljazeera. net, 2005, p. 1) Ideologies The Ba’ath party’s ideology revolves around the promotion of Arab nationalism.â€Å"Articulated as the principle of Arab nationalism, the Baath movement was one of several political groups that drew legitimacy from an essentially reactive ideology. † (The Syrian Encyclopedia, p. 1) Their principles are deeply rooted on Arab ideals and political stratification and cooperation. â€Å"The Baath party embraced the principles of â€Å"unity, freedom, and socialism. † (Aljazeera. net, 2005, p. 1) â€Å"From its earliest development, the motivation behind Baathist political thought and its leading supporters was the need to produce a means of reasserting the Arab spirit in the face of foreign domination.† (Iraqi News, 2003, p. 1) In addition, the party seeks to revitalize Arab ideals and foster a deeper invigoration of principles within the community. â€Å"Arabs needed a regeneration of the common heritage of people in the region to drive off debilitating external influences. † (Iraqi News, 2003, p. 1) With these, the party started to create mechanisms and practices to synchronize each party†™s goals in every state. â€Å"In early 1988, the Baath Party began calling for parallelism between regional (qutri) and national (qawmi) goals. † (Aljazeera.net, 2005, p. 1) Scope and Influences in other Countries It has been mentioned on the previous section that Baathist principles have also paved the way for its expansion to other Arab states. The Ba’ath party refers this as national branches. One example of its national branch is in Jordan. â€Å"It was with the annexation of the West Bank (with its large Palestinian population) that the Ba'th Party really grew strong in the country's nationalist-leftist alliance. † (Encyclopedia of the Orient, 2007, p. 1) Another national branch was in Lebanon.â€Å"The Arab Ba'th Party was established in 1948, but in the following year, when international parties were banned, their freedom was limited. † (Encyclopedia of the Orient, 2007, p. 1) Notable successes were highlighted in this country. â€Å"Lebanon wa s used for the Ba'th Party's congresses in 1959 and 1968. † (Encyclopedia of the Orient, 2007, p. 1) Other national branches include of North Yemen and South Yemen. Conclusion The Ba’ath party has a long and rich history which can be attributed to a mixture of failures and successes in Arab politics.As continuous developments occur both in the local and international arena, the Ba’ath party shall continue to exhibit and promote its ideologies that will enhance and protect the interests of the Arab countries both locally and internationally. It is through these objectives that they continue to have a firm grip and hold in local politics in the Arab countries. References Aljazeera. net (2005) ‘The Iraqi Baath Party’ in Aljazeera. [online] Retrieved December 18, 2007 from http://english. aljazeera. net/English/archive/archive? ArchiveId=60 Encyclopedia of the Orient. (2007) Ba’ath Socialist Party’ in Encyclopeadia of the Orient.Retrieved D ecember 18, 2007 from http://i-cias. com/e. o/baath. htm Infoplease. (2005) Ba’ath Party. Retrieved December 18, 2007 from http://www. infoplease. com/ce6/history/A0805601. html Iraqi News. (2003) Al-Baath Party. [on-line] Retrieved December 18, 2007 from http://www. iraqinews. com/party_baath_party. shtml Issues Briefs. (2007) History of the Ba’ath Party. Retrieved December 18, 2007 from http://issuesbriefs. nationalforum. com. au/war-in-iraq/baath. html The Syrian Encyclopedia. Baath Party. Retrieved December 18, 2007 from http://www. damascus-online. com/se/hist/baath_party. htm

International Security: Saudi-Iraq Border Dispute Essay

When the Saudi Arabian government began to experience the uprising of social movements in the 1960s, one of the first suspects of origin was Baghdad. The tension that had been going on between the two countries quickly degenerated to a point where it became volatile. Since forces in Baghdad had been suspecting of having a role to play in movements similar to the one in Saudi Arabia around the same time, it was natural for Saudi Arabia to develop relations towards Baghdad that were all the more strained in nature. This paper shall provide an introduction to the relationship between Saudi Arabia and Iraq and shall attempt to begin by establishing an understanding of the evolution of their relationship over time in order to attain a clearer picture of attain a clear picture and a complete understanding of the actual nature of relationship that exists between the two countries. The paper shall begin by providing a brief introduction to the relationship between the two countries and shall then proceed to delve into the scenario that exists with respect to the volatility of the Saudi-Iraq border. The paper shall give special attention to areas that pertain to the terrorist threat posed because of the scenario that exists on the border of Saudi Arabia and Iraq. The paper will highlight the problem of the terrorist movement across the Saudi-Iraq border and shall elaborate upon the numerous aspects that pertain to the terrorist movement across the Saudi-Iraq border and how it serves to put both the countries at a risk in the process. In the latter paragraphs, the paper shall also elaborate upon the ethnic problems that exist in Iraq in order to highlight the volatile nature of the current Iraqi situation. Special consideration will be given to the aspect of migration that exists across the two regions and in the area of illegal migration with respect to situations such as the Saudi-Iraq border in general. As a result of the deteriorating relations with Iraq and the close proximity with the same that Saudi Arabia was faced with, it was only natural that Saudi Arabia began to attempt to strengthen its relationship with other neighboring countries and allies such as Iran, Kuwait, Syria and the United States. It is not too hard a task to note that Saudi Arabia was particular in improving relationships with countries that held a similar loathing towards the Iraqi government. The 1970s saw an improvement in the relations between Saudi Arabia and Iraq, fundamentally because of the fact that both countries were in fear of the implications of the Iranian Islamic Revolution spilling over into their territories. In the 1980s, Saudi Arabia actually served to assist Iraq during the Iran-Iraq war through numerous loans that were designed upon generous return terms (Tollitz, Prados and Blanchard). However, this ripening of the relationship between the two countries did not last long when Iraqi forces took hold of Kuwait. In retaliation, Saudi Arabia took action against Iraq and also sought assistance from the United States in confronting Iraqi forces. The United States responded by sending its troops to Saudi Arabia upon the invitation of the threatened country and using the coalition that they held in the opposition of Iraq, the United States forces were given complete permission to make use of Saudi Arabia’s military facilities. The United States did not merely assist the Saudi Arabia government in the war against Iraq but also served as an integral spearhead in the war. The United States forces were took part in ground assaults as well as areal assaults against Iraqi forces. The fact that the Iraqi forces chose to launch Scud-B missiles at numerous towns in the Saudi Arabia served to hit the nail on the head with regard to the deterioration of the relations between both countries. The damage to Saudi Arabia as a result of the missiles was predominantly that of civilian life and property. By this time, the relations between Iraq and Saudi Arabia damaged to a point where next to nothing could possibly be done to repair them since the people of the two countries had grown to loathe each other as the war raged on. As time went by after the war, every foreign policy that Saudi Arabia formulated was designed to ensure that it addressed any all threats that Iraq could pose towards Saudi Arabia. Elements such as these were areas of Saudi Arabia’s foreign policy which dictated that Saudi Arabia would support forces in Iraq that opposed the government and desired to remove Saddam Hussein’s reign (Al-Rasheed). The Saudi Arabia proceeded with this stance for a few years without making it too public, but as time went by and the 1990s approached, the desire to topple Saddam’s government became all the more dominant and prominent in Saudi Arabia’s foreign policy. When Saddam Hussein’s reign finally ended, Saudi Arabia was relieved of one issue with regard to Iraq, but was immediately visited by another. Over the years, the Saudi and the Iraqi border had been a much disputed region. Neutral zones had been established along the perimeter as a result of prolonged discussions and negotiations between the two countries. When the United States forces invaded Iraq, the influx of terrorists into Iraq and the out flux of refugees, both became functional in a manner such that the Iraq-Saudi Arabia border was incorporated (Tripp). It is essential to highlight at this point that in the latter half of 2006, it was reported that Al-Qaida operatives had begun to move from bases located and operational in the Pak-Afghan region, to Iraq where Al-Qaida has apparently decided to channel its man power for the coming period. It was speculated that there is a chance that Al-Qaida operatives may choose to enter Saudi Arabia and then gain access to Iraq through the border connecting Saudi Arabia and Iraq. It would not be unjustified to concur that Iraq is playing out the role of a magnet of sorts for hostile elements such as Al-Qaida and regions that fall around Iraq are therefore falling into the line of fire (Regan). As Al-Qaida operatives move from around the world towards the Middle East, Saudi Arabia is faced with a security threat that makes it not only vulnerable to terrorist threats, but by serving as a pathway for terrorist elements to cross through into Iraq, also puts Saudi Arabia in a compromising position with regard to its role in preserving international peace. The scenario for Saudi Arabia is quite similar to that which exists for the United States with regard to Mexico and for Israel with regard to Palestinian areas. Much like the United States, Saudi Arabia is also considering establishing a barrier along its borders. The Saudi Arabia is considering serious plans to establish a penetration proof barrier along its border with Iraq in order to keep out any violent and hostile elements. Not only are political extremists an issue, but the supplementing threat of drug smugglers does not come as any improvement in the scenario because this serves to open routes for other unwanted parties such as weapons dealers and human smugglers. The involvement of elements such as these causes the further degradation of the scenario and puts Saudi Arabia at a high security risk level. The threat to Saudi Arabia has only increased with the recent war in Iraq that has caused countless Iraqis to opt to flee across the Iraq-Saudi Arabia border. Along with the few refugees that have attempted to do so, hostile elements have also attempted to take advantage of the chaotic situation and have tried to gain access to Saudi Arabia. Saudi Arabia faces a highly vulnerable standing because of its border disputes with Iraq because of the fact that the Shia minorities of the country are located in the most significant oil producing regions of the country (The Associated Press ). However, the border is not causing problems merely for Saudi Arabia, but is also causing problems on the other side of the fence. This is because of the fact that as the war in Iraq rages on, hostile elements from Saudi Arabia are choosing to cross the border and join terrorists groups in Iraq that are operating against the coalition forces. The situation worsens further with the fact that this puts Saudi Arabia in a position where it may possibly serve as a gateway for terrorists into Iraqi territory. It has become almost natural for the neighboring countries of Iraq to fear that the force with which coalition forces are carrying out operations in Iraq may cause hostile elements to opt for using Iraq’s neighboring countries as their bases of operations or as safe houses for refuge (Saudi-US Relations Information Service). It is for the same reason that Saudi Arabia has decided to undertake security projects along its borders with Iraq that ensure that there will be almost no possibility of any infiltration from any of the two sides of the border. Measures such as these are because of the fact that the frequent illegal movement of hostile elements and illegal immigrants across the border tends to encourage such elements to attempt to transport equipment across the border as well. In the case of terrorist elements, this aspect is nothing less than alarming considering the damage that terrorists groups can cause to Saudi Arabia and Iraq both if they managed to establish a pathway to transport heavy weapons to and from the two countries. Because of the presence of such multilateral threats, both the Saudi Arabia and the Iraqi government have attempted to reconcile on disputes that they previously did not choose to bring up (Saudi-US Relations Information Service). Another adverse implication of the existence of the cross-border movement dispute between the two countries is the fact that there is a possibility that the excessive movement of hostile elements from Iraq may encourage elements to move across the border that could instigate the Shia minority into getting carried away with their emotions and working against the coalition forces (The Associated Press ). Iraq has been plagues with ethnic problems for years now. The conflicts between Sunnis and Shiite Arabs have turned Iraq into an increasingly volatile battle ground. Under the dictatorship of Saddam Hussein, the Shiites grew exponentially powerful and reached a point in the Iraqi society where they constituted sixty percent of the Iraqi society and were still denied their fundamental political and religious rights. Under Saddam Hussein’s regime, the Sunnis gained more power and reached a point where they formed the bulk of Saddam’s administration. A fact that serves to irk the Sunni population of Iraq is the presence of the political ties with Iran. This serves to anger not only the Sunnis of Iraq but also the Arab countries that are United States allies. The fear of Iranian influences intervening in the already increasingly volatile Iraqi scenario is an aspect that serves to increase doubts about the prospective Iraqi scenario. However, it is essential to mention that Kurds also play a significant role in the Iraqi scenario since they comprise of nearly twenty percent of the total Iraqi population. This puts them in a position where they are a minority that can have a significant influence upon the series of events that Iraq undergoes. The Kurds have their own distinct language, culture, history and traditions and are generally concentrated in and around the northern areas of Iraq. The Kurds have been struggling for their rights in the regions of northern Iraq, eastern Turkey, northeastern Syria, northern Iran and southern Georgia. Incidents where the Kurds have chosen to initiate a movement and have been faced with vicious oppression from the resident society. However, since the gulf war in 1991, the Kurds have found a considerable degree of independence in the regions in and around northern Iraq and have entered into Iraqi politics as well. However, even though the Kurds have gained a significant degree of recognition in Iraq, their desire to gain independence still exists with the same vigor as it held several decades ago. Fundamentally, the Kurds are a part of the Sunni Muslim population of Iraq, but the aspect of secular nationalism is quite strong in them. Another fact which serves to make the Kurds a highly crucial element in the Iraqi scenario is that they are concentrated in the northern regions of Iraq where oil is found quite commonly (Karon). This puts the Kurds in a position where they can choose to keep revenues with themselves instead of handing them over to the state, hence enabling them to establish an autonomous government that they can protect it from an external intrusion. However, the Kurds are faced with opposition from not only the powers of the state but also from the Turkmen minority that also has the same intentions. There has been a vast amount of migration in the Arabic gulf countries and specially the United Arab Emirates and if one was to consider the aspect of the migration that is caused as a result of disputes such as the Saudi-Iraq border issue, there are a number of natures of immigrants that can move about. The first and most dangerous are the terrorist elements that more than often choose to move around when disputes such as the Iraq-United States war erupt. When terrorist elements move around, they tend to establish a base of operations in any region they can during their stay there. Their movement causes the exercising of terrorist elements that may otherwise have become stationary and of no threat to the region where they are concealing themselves. As a result of the movement of active terrorist elements, these otherwise stationary terrorist elements become an active threat to the immediate region and the exchanging of information amongst these elements serves to increase the danger of the execution of a terrorist activity exponentially. This is also associated with the fact that the continuous movements of terrorists across different regions causes them to form safe houses in these regions that can later turn into their base of operations. Therefore, a country that is housing an active terrorism element may be actually serving as a base of operations for a terrorist activity in another country. The presence of scenarios such as these serves to cause deterioration of the relationship amongst allies because of the fact that evidence found at a terrorist attack which directs towards the involvement of an ally country serves to decrease the degree of trust that the victim region has on its ally and also simultaneously serves to show the inability of the region in keeping terrorist elements out or handling them once they have gained access, causing a deterioration in overall international relations. The second form of immigrants in a scenario such as this include refugees who choose to leave behind their native land and attempt to establish a refuge in a region that is not their native region by birth. In cases such as these, the region to which they migrate in order to seek refuge more than often has to face an imbalance of sorts because of the adjustment of an unexpected influx of refugees into the region. In cases where the region is already suffering through an economic imbalance, the influx of refugees causes a further deterioration of the economic scenario.

Mid term Questions Assignment Example | Topics and Well Written Essays - 1000 words

Mid term Questions - Assignment Example On the other hand, computer worms do not strike a specific victim (computer). Should this happen, a state(s) or man’s civilization may retrogress by 200 years, into the pre-electricity era. Question 2 It is most likely that P2P software will be replaced by the new subscription sites such as Spotify. This is because, the fact that there are more than 22 million peers who are connected to P2P file system is likely to attract a court verdict which is inimical to the use of P2P file sharing system. Court verdicts against high-profile file-sharing systems may in turn birth the emergence of technically more superior and sophisticated platforms. This is especially the case when expedited attempts to disable P2P file systems infrastructure are made. This postulation is verified by the manner in which the shutting down of Napster changed file sharing, following a court verdict. Napster users did not deal file-sharing a coup de grace, but only gave newer and more sophisticated platforms such as KaZaa and Gnutella a larger purview. KaZaa and Gnutella also experienced the same fate in Grokster v. Supreme Court, 2005. Question 3 Lakhani postulates that the reason why Facebook is bigger than its competitors in terms of connections is partly explained by Metcalf’s Law. Originally formulated by Robert Metcalf (b. April 7, 1946), Metcalf’s Law states that a telecommunication network’s value is proportional to the square of the number of the number of users who have connected themselves into that system. To this effect, just as the value of every fax machine increases with the total sum of fax machines in the network, the total number of Facebook users with and to whom every member may posts and receives documents increases. Because of this, the greater the number of users of a social online network (Facebook) is, the more valuable Facebook services become (Lakhani, 164). Question 4 Interestingly enough, in 2006, Second Life was the future and vice ve rsa, but this is contrary to the present situation. Some of the reasons why Second Life is not the future include: technical lacunae; moral gaps; legal drawbacks; and the failure to address security concerns. According to Kane, Robinson-Combre and Berge, the technical lacunae came in the form of Second Life’s failure to budget for server resources. This is a serious failure since Second Life’s virtual real estate as an online world that is owned and run by Linden lab is used by residents who need long-term in-world content which they own, have created or both. The crux of the matter herein is that both Second Life’s residents and Linden Lab’s users make money from the former, through trading, while using virtual real estate. Thus, Second Life’s failure to budget for server resources would lead to serious legal implications which readily invited financial responsibility. For instance, the amount of land a resident owned in a region specified the num ber of objects which may be placed in the region and the area in which they may be placed. Nevertheless, alternative region servers such as network bandwidth and CPU time are seldom budgeted in like manner and thereby bringing about problematic situations (Kane, Robinson-Com

Cultures Research Paper Example | Topics and Well Written Essays - 500 words

Cultures - Research Paper Example This borrows from the fact that formalization mostly applies to utilitarian organizations, whereby organizations come up with hierarchies that have supervisors with greater authority who have to coordinate the activities of subordinates. Formalization also helps in the understanding of the organizational culture as it leads to the prescription of procedures, as well as rules, which specify the duties of each employee. Moreover, formalization serves to ensure that the low ranking employees comply with the set rules and guidelines in the organization. At times, formalization can go far to the extent that the organization sanctions the employees who do not follow the set rules. In some instances, employees who do not follow the formal structure of the organization may be summoned and asked to follow the set procedures and rules (Young, 2007). There are various organizational cultures, which organizations employ when prescribing the rules that should be followed. One of the organizational cultures includes the normative culture. In this culture, there is a consideration of the procedures and norms of the organization. Moreover, the regulations and rules of the organization are set in accordance to the guidelines that exist. The behavior of employees has to be ideal, and they have to follow strictly the policies that the organization has set. The other form of organizational culture includes the academy culture. Organizations using this form of culture tend to hire skilled persons, and duties are delegated in relation to the job experience and the education qualifications of the employees. Organizations that follow this form of culture ensure that they train their employees so as to improve employees’ job performance and achieve the organizations objectives. Another form of organizational culture includes the pragma tic culture where the organization emphasizes a lot on the external stakeholders, as well as the

Western States University Hospital Essay Example | Topics and Well Written Essays - 750 words

Western States University Hospital - Essay Example Lack of communication between the nursing staff and staff working in the admitting and patient accounting departments seriously interfered with timely patient entries and investigatory requirements. The nursing staff not being able to inform the managers after transferring a patient resulted in delayed patient entries. Moreover, groundless obstinacy showed by the managers working in the admitting and patient accounting departments regarding who would be in charge of patient census management and not letting the nursing staff understand the crucial details about the new patient accounting and order-entry system also heavily interfered with recording foolproof patient entries, patient transfers to different location, and ordering laboratory tests. There is undeniably an opportunity for improvement in this system if the nursing staff is taught about fulfilling the requirements of the new management system and if the problem of lack of communication between the nursing staff and managers could be resolved. Regarding the dissatisfaction faced by the hospital’s employees and nursing staff in the case study, a performance improvement team is required in this case. An understanding, compassionate and communicative PI team can bring phenomenal changes within the hospital organizational setup and heavily influence the performance. Majority of the problems in any hospital result from the groundless biases, prejudices and cultural or racial conflicts between the hospital employees. Highlighting the gravity of these factors in a hospital by members of the PI team can effectively help in evaluating the nature and level of danger a hospital’s performance is in. Relating the facts exposed by Yales University research, Chen (cited in Gill) claims that a heart attack patient may return to the hospital after being operated a few days before owing to the mistake that he/she might have been discharged without a prescribed diuretic. Such blunders lead the doctors, nurses, and managers on the front lines to blame each other while the hospital leaders remain uninvolved in such a chaotic situation. The PI team should be such that its every member should be able to recognize such difficulties in the hospital setups that mostly result from lack of communication between doctors and nurses. Also the nursing staff should be guided by the PI team to inform the managers working on the order-entry system each time they enter or discharge a patient so that data could be recorded correctly. Such a PI team would be appropriate for the hospital mentioned in this case study. Answer to Q# 3: Regarding an ideal or close to perfection hospital organizational structure, some employees from nearly every department in the hospital apart from the managing and nursing staff should be on the PI team, so that every active hospital employee could participate in enhancing the performance. The rationale for including some employees representing every department in the hospital in the PI team is that this way problems and difficulties faced by every hospital department could be highlighted and resolved. The members of the PI team should

Influence of Laugier's Treatise on Ledoux Essay - 1

Influence of Laugier's Treatise on Ledoux - Essay Example The architecture surrounding this time frame, as well as the other concepts which were associated with this creates an overall understanding of the perspective and philosophies which reflect in Ledoux’s works. Background of Ledoux Ledoux was born in France in 1736 and died in 1806. He was one of the earliest architects that focused on Neoclassical architecture and which associated specific ideologies in society with the way in which his pieces were built. Ledoux was known to have a specific relationship to the French Revolution as well as to the desire to build Utopia within the region. The beliefs of Ledoux all related to the understanding that France needed to go through a revolution, specifically to be reminded of morality and perspectives of justice within the main system. Through this revolution, there would be the ability to build Utopian ideologies with the political and social structure, while changing the way in which most associated with the country of France. The de signs which Ledoux incorporated throughout his life were known to combine this with the combinations of styles from past architects, including classical and rococo styles that were incorporated into the revolutionary and radical thoughts of Ledoux (Kaufmann, 1952: p. 5). The beliefs of Ledoux were followed by other architects that influenced the ideas of revolution and the components of Ledoux’s work. One was Laugier, also who was associated with Neoclassicism and the French Enlightenment. The main philosophy of Laugier was based on bringing classical thought forms back. He found that the problem with most of the buildings which were a part of France at the time that were built without practicality or purpose. This included the column shapes and sizes as well as the extra decor and use of space that he found to be impractical. Laugier focused instead on the Greek form and shape as one which used more space with better practicality and which was associated with the understandi ng that the use of open space and symmetry of all buildings could create better alternatives for the buildings. These main theories were known to relate not only to classical thought and the use of practicality. The underlying philosophies of Laugier were based on using the symbolism of open space and symmetry as a way of inviting in the idea of Utopia. The symbolic meaning of the open space was related to opening a space for all and having a sense of equality that was within the environment (Braham, 1980: p 80). Architectural Changes of the 18th Century The influences which were associated with Laugier and the impact on Ledoux furthered with the changes which were in architecture and the associations which individuals had according to these alterations. During this time, France was exposed to the ideal of writing about philosophies and expectations with buildings. This was different from past architecture, specifically with a growing belief that different forms of buildings were su perior in quality and make than other forms of architecture. This ideology led to redefining innovations to make the architectural buildings artifacts that were associated with the social and political changes while influencing the public reflections that were associated with this. The idea of building an architectural culture that was

Internatinal Economics Essay Example | Topics and Well Written Essays - 750 words

Internatinal Economics - Essay Example Therefore, in zero capital mobility there is no money that is flowing in and/or out of the country (Accounting equation explanation with examples, 2011). The equilibrium of balance of payment which is meaningful under pegged exchanged rate refers to when the government induced transactions of balance of payments are zero when they nominal exchange. In this case, receipts on exports and imports are equal. From the above we can come up with an equation describing the balance of payment: B = T + k Where B is balance of payment, T is trade balance and k surplus of capital account. Therefore the overall is: B = T + k = 0 Under fixed rates of exchange, increased domestic banking will lead to a situation where circulating capital will be reduced since money will be laying in the banks. Due to this the supply of money will decline both abroad and at home. Since banks will reach their desired reserve ratio they will be in a position to lead and loan money conveniently. This will turn force th e prices of commodities to fall both at the national and international level (Wild, 2005). Domestic money shock or domestic monetary shock is the increase or decrease of the supply of money in the economy. ... In addition the reaction may occur in â€Å"real† behavior. Either way, monetary shocks real are in the relative changes in prices (Wild, 2005). Perfect capital mobility can be defined in four distinct ways: Investment rates are not affected by exogenous changes in rates of national saving, condition Feldstein-Horioka. Real rates of interests across a country are equalized by capital flow internationally, real parity interest. The flow of capital equalizes interest rates when conducted using common currency, covered parity interest. Uncovered parity interest, the flow of capital equalizes expected return rates on bonds in spite of exchange risk exposure. Also it is the absence barriers which hinder capital movement internationally. Its requirement are that, return rates on capital in different countries be the at equilibrium. World asset equilibrium is when there is a balance on the assets which are owned by different countries. In the economic theory each and every asset has its fundamental value. But in most cases many assets have a class of specific natural buyers. Assets are more valuable to these natural buyers than to the rest of the buyers. Natural buyers tolerate more risk, therefore, if they can get more money they will spend it asset acquisition there by driving the price of assets up. When capital is perfectly mobile the above scenario is facilitated with ease as opposed to a case where there is zero capital mobility. In such a case, there is no flow of money hence no money to purchase assets and this will lead to a state of in equilibrium (Accounting equation explanation with examples, 2011). When there is perfect capital mobility, world interest rates, price level variables, income, and foreign domestic

Animal testing why and why not Essay Example | Topics and Well Written Essays - 1750 words

Animal testing why and why not - Essay Example In the movie Rise of the Planet of the Apes, an experimental drug for Alzheimer’s and other brain diseases gives rise to a highly intelligent primate named Caesar who eventually leads his kind in a revolt against humans.In the movie Legally Blonde 2, one of the subplots is how the lead character’s dog, Bruiser, looks for his mom and discover she is a test animal at a large cosmetic company. Will Smith’s movie I Am Legend featured rats that were being used for animal testing. Movies are supposedly adapted from real life and, to sell, their stories should be relevant to audiences. If so, then the use of animals for research is indeed a popular and big enough issue of today to be made part of several movies. Animals have been a part of man’s life since time immemorial. This has resulted in an indescribable affinity between man and animals. Dogs, cats, hamsters and other small creatures have found their way to people’s homes as pets. Other animals live on farms and provide protection and livelihood for their owners. Some also serve as companions to human beings, especially those who have disabilities or a just lonely. Still other animals exist to maintain a balance in nature. A good example may be found in the movie Bee Movie. When the bees decided to stop working – making honey and transferring pollen from one flower to another – the flowers, trees and plants died. Of course, when the plants die, humans lose a source of oxygen. Fish is another example of animals that help keep the balance. Fish clean the Earth’s waters and also to provide sustenance to other living beings such as animals and humans. Obviously, there are reasons why animals are put on Earth to co-exist with man. If man benefits from the presence of animals, the same can be said for animals. In man, domesticated animals find shelter and food. Among the needs supplied by man, the most important of all is probably protection. Although animals hav e their own defensive characteristics, they are usually considered defenseless and depend on their owner for protection. This is why the issue of animal testing has become such a big controversy in modern times. Unlike in the past when there was not a very loud clamor for to recognize animal rights, nowadays, animal lovers have spoken for their pets and animals in general and have put into motion several activities in order for society to recognize that animal’s, too, have privileges. The use of animals for medical research has been in society for over 200 years. In the 1800’s, due to the widespread infestation of rats in Europe, these were caught, sold for money and eventually used to understand the effect of fasting on humans. (Rat) Aside from the fact that they reproduce fast and they are small, rats and mice are mammals that have genetic, biological and behavioral characteristics similar to humans (Melina) so scientists often use them in trying to understand people . Animal testing is not only limited to vertebrates. French scientist Louis Pasteur employed silk worms in proving the gem theory of disease (Germ) and fruit flies have provided understanding of how animals develop genetically. (Murnaghan, 1) Obviously, there were no qualms in employing animals to develop scientific research. It has to be noted that supporters of animal research do not condone any form of experimentation but only those that are helpful in finding ways to help humans. As reiterated by animal research followers, if the experiment is not for the common good, animal testing is not allowed. Like Sir John Vane has said â€Å"if one reviews the history of medical science, it is clear that every major medical advance has depended on animal experiments.† There are those, on the other hand, that do not share Sir Vane’s opinion. Objections to the use of animals in experimentation can be traced back to the 1700’s. Edmund O’Meara said that the torture inflicted by vivisection or conducting experiments on animals â€Å"places the body in an unnatural state.†

Sport success in qatar Essay Example | Topics and Well Written Essays - 1000 words

Sport success in qatar - Essay Example s success in sports improve as it started by building sports city, creating a national day for sports in its calendar, apart from hosting the world cup football and the Doha athletic world championship. The Federation for International Football Association (FIFA), is the international governing body of football, with headquarters based in Zurich (Simon, 2013). The foundation was founded in 1904 under the Swiss law. It has a total of 209 member association, of which, Qatar is one among the number. One of its goals is to constantly improve football through sponsorship, promotion, and organization. The body employs over 305 people from more than 35 nations, and it is composed of the Congress, Executive Committee, General Secretariat, and the committees in charge of assisting the executive body. Through its executive committee, FIFA carries out world cup hosting biddings in accordance with the FIFA Provisions and Statutes. Four years ago, FIFAs Executive Committee announced Qatar the winner of the 2022 world cup hosting, a competition that was highly contended. The Executive Committee, however, confirmed that the exact date for this hosting will be discussed in their meeting in March 2015. While awaiting that decision, the task force responsible for the international match calendar of 2018-2022 and the 2022 FIFA World Cup Qatars team, chaired by the President of the AFC Shk. Salman bin Ebrahim al-Khalifa will hold a prior meeting in Doha, in February of 2015 (FIFA.com, 2014). The FIFA Executive Committee confirmed to strongly support the creating of an independent body that will oversee the process of implementation of the reform program in Qatar regarding the issues of labor rights. This will take place in support of the recommendation put across by the DLA Piper report. This report also gave mandate to the FIFA President Blatter, with Dr. Theo Swanziger to go ahead with and discuss this issue with the political authorities of Qatar and be sure that the

The sweetheart of the Song Tra Bong Assignment Example | Topics and Well Written Essays - 750 words

The sweetheart of the Song Tra Bong - Assignment Example They are the barely remembered sweethearts, or the cherished sweethearts who only exist on photographs. They are conceived as remote objects of sexual desires. The Sweetheart of Song Tra Bong is the lone story that uses a woman as the protagonist. Even before, the woman’s individual emotional response and deep feeling continues to be mysterious. Her story is sieved through a man’s reciting. Something that can be learned from the story of Mary Anne is that the war impacts women as it does to men. Just like men, women can be infuriated and wild. In the story, the insanity and lunacy are manifested through various literary shocks: for instance, the naà ¯ve Madonna stature to the erotic flirt. Mary Anne did not only become a seductive man-slaughterer but has also turned out to be a promiscuous woman. At the beginning of the story, Marry Anne is portrayed as a very American innocent. She is depicted as someone so familiar to both the soldiers in the story and to the readers. She resembles an ordinary American girl who wants to have her own family. The account of her transformation into a beast reflects the modification of the soldiers. They go to the battle as innocent boys; eventually, they return from war as murderers. Prior to the completion of Mary Anne’s transformation, she starts by obscuring the boundary of identifiable gender roles. She no longer takes the shower, she conceals her long hair, and she no longer wears make up. She has mutated into something manly and in spite of her transformation, she is even glad about it. The soldiers go shocked and disturbed by her rebellion. Mary Anne may have shied away from the thoughts that she is a woman, but she still maintains a bit of her sexual charm. Despite the fact that she has already transformed herself and very manly, she stays to be the killer seductress who would lure soldiers of her charisma. Mary Anne’s transformation is one that takes a pattern of a normal human

Great Advertisement Essay Example for Free

Great Advertisement Essay When you think about advertisements you don’t realize what’s within, Weasel words. Weasel words are just a tricky skill used by the advertisers. People who try to persuade you into buying their product are using a trick mask they hope you don’t see. While thinking of how to develop this essay I found a great advertisement that relates a Wrinkle-free lotion to be exact. I looked at it and I was surprised to see how fake it looked, and how desperate they were. Also how badly they wanted for the audience to buy it. They used weasel words in all of the advertisement; it was basically covered with it. An example is â€Å"less wrinkles in only sixty minutes†. The â€Å"Less wrinkles† statement doesn’t actually tell you that all your wrinkles are going to go away it may be only some or maybe just one. â€Å"Sixty minutes† statement is another weasel word because that’s basically what people like to hear and say â€Å"wow this really works†. Plus the pictures has a big role in all this, It shows a before and after picture. That’s how they try to get our attention away from the actual meaning. The whole advertisement is misleading. Why? It gives a wrong impression. It says less wrinkles not every wrinkle will disappear, which is what the viewers have in mind that all the wrinkles will go away. Another misleading fact is that it says sixty minutes. Well what about if you leave it on for sixty minutes but it still hasn’t worked enough so you leave it longer but you think â€Å"Oh it’s just 10 minutes more†. They impress the viewer with the sixty minutes when that is not even realistic or possible maybe with a surgery you can have less wrinkles in some hours not with a lotion. Also the viewer doesn’t know what is in the lotion they just put it on because on the advertisement it says it works. The viewer may be putting something on their skin that can damage it permanently. To make it even better they add an image that tricks the viewer. Well first of all, it looks like two different people. The image which is the lady with wrinkles is an older woman. The other lady has no wrinkles at all and is young like in her twenties and in the bottom it has a caption that says â€Å"I’m wrinkle less†. Another strategy is they go towards a certain audience. The audience is mostly for women in their thirty’s and up. When seeing an advertisement you don’t realize that beneath it theirs tricks used by the advertiser. Many products can trick us with images or emotionally. Especially when its something that people want. Just remember how advertisers twist words to make us think one thing when its another, that’s because they know weasel words.

Study on the human kidney and kidney stones

Study on the human kidney and kidney stones There are normally two kidneys in humans. The kidneys are small organs which can be found behind the abdominal cavity in a space called the retroperitoneum. They are approximately at the vertebral level of T12 to L3. The kidney participates in whole-body homeostasis, excretion and releases important hormones. Small, solid masses called kidney stones may form when salts or minerals, which are normally found in urine, become solid crystals inside the kidney. These crystals are normally too small to be become aware of, and pass harmlessly out of the body. However, they can build up inside your kidney and form much larger kidney stones. If a stone becomes large enough, it may begin to move out of the kidney and progress through the ureter (a tube that carries urine from the kidney to the bladder). A kidney stone can become stuck at various parts of the ureter or kidney causing pain, infection and occasionally kidney damage. These kidney stones can be in many different shapes and sizes. The peak age for kidney stones is between 20 years old and 50 years old. The risk of having kidney stones in males is three to four times larger than in females. Other diseases like high blood pressure, diabetes, obesity, osteoporosis, chronic diarrhoea, or kidney cysts might increase the risk of having kidney stones as well. If the patient has previously had a kidney stone then he/she will have a 50 percent chance of developing another one within five years. A family history of kidney stones also increases the risk of developing kidney stones (cvstine stones). Kidney stones form when there is a decrease in urine volume and/or an excess of stone-forming substances in the urine. The most common type of kidney stones present contains calcium in combination with either oxalate or phosphate. Other chemical complexes that can form kidney stones in the urinary tract include uric acid and the amino acid cystine. Dehydration from reduced fluid intake, excessive sweating, or strenuous exercise without adequate fluid replacement may lead to the formation of kidney stones. Obstruction to the flow of urine can also lead to kidney stone formation. Kidney stones can also result from infection in the urinary tract; these are known as struvite or infection stones. Ingesting too much sugar, salts, and/or protein may lead to the formation of kidney stones as well. This is due to protein containing amino acids (which includes cystine); fructose is a sugar which some individuals metabolize into oxalate. Many different medical conditions may also lead to the fo rmation of kidney stones. These medical conditions include gout (which results in an increased amount of uric acid in the urine and can lead to the formation of uric acid stones.), Hypercalciuria (too much calcium is absorbed from food and excreted into the urine, where it may form calcium phosphate or calcium oxalate stones.), hyperparathyroidism, cystinuria and hyperoxaluria. Medication may also lead to kidney stone formation. These medications include some diuretics, some chemotherapy medicines for cancer and some medication used to treat HIV and AIDS. The presence of kidney stones may cause the patient to have symptoms of sudden pains in their abdomen, lower back, or/and groin area. Renal colic may occur in severe cases, which is accompanied by nausea and vomiting. Kidney stones also cause blood to be present in urine; this is caused by the kidney stone rubbing with the wall of the ureter. Sometimes symptoms such as frequent urination, difficulty in urinating, and testicular pain may also occur. Fevers and chills may occur as well when the patient has kidney stones as well as an infection in the urinary tract. The diagnosis of kidney stones is suspected by the typical pattern of symptoms when other possible causes of the abdominal or side pains are excluded. Imaging tests are usually done to confirm the diagnosis. There are 2 methods that can be used to detect kidney stones, the helical CT scan (which detects any obstruction in the urinary tract without any contrast material) and the intravenous pyelogram (IVP: an X-ray of the abdomen along with the administration of contrast dye into the bloodstream). Helical CT scans have been shown to be a significantly more effective diagnostic tool than the IVP in the diagnosis of kidney or urinary tract stones. In pregnant women or those who should avoid radiation exposure, an ultrasound examination may be done to help establish the diagnosis. There are many methods of removing a kidney stone. Most kidney stones eventually pass through the urinary tract on their own within 48 hours, with ample fluid intake. Pain medications are used for symptom relief. For kidney stones that do not pass on their own, a procedure called extracorporeal shock wave lithotripsy is often used. In this procedure, shock waves are used to break up a large stone into smaller pieces that can then pass through the urinary system. Surgical techniques have also been developed to remove kidney stones when other treatment methods are not successful or helpful. This may be done through a small incision in the skin (percutaneous nephrolithotomy) or through an instrument known as an ureteroscope, which is passed through the urethra and bladder up into the ureter. Rather than having to undergo treatment, it is best to avoid the formation of kidney stones in the first place when possible. It can be especially helpful to drink more water, since low fluid intake and dehydration are the major risk factors for kidney stone formation. Depending on the cause of the kidney stones and an individuals medical history, dietary and lifestyle changes and/or medications are sometimes recommended to decrease the likelihood of developing further kidney stones.

Differences between the consumer market and business

Differences between the consumer market and business Some book authors define Market as a group of potential or actual buyers who are willing to buy certain product or service (Kolter Armstrong, 2006, p. 7; Kurtz Boone, 2006, p. G-7; Lau, 2007, p. 56). When we mentioned business to business (B2B) and business to consumer (B2C), there are two groups of market: the first one is business market and the later one is consumer market. First, discussion will start with differences between consumer and business market. Then, the second part will be followed by the influences of key factors that differentiate business marketing and consumer marketing. Differences between consumer and business market Kolter Armstrong (2006, p.161) stated that consumer and business markets have similar characteristics in some ways. Meanwhile, many researchers also argued that business market is different from consumer market in many ways (Webster, 1978; Ames, 1970; Cooke, 1986; Lilien, 1987; Kolter Armstrong, 2006, p. 161). Kolter Armstrong (2006, p. 161) classified key difference between business and consumer markets into three broad groups, namely: market structure and demand, nature of the buying unit, type of decisions and decision process. Their classification is parallel with Lau (2007, p. 6), whom stated that both markets are different in terms of number and size of customers, buying expertise and process, decision making, geographical concentration, derived demand, and relationships. From the review, total of seven key differences are identified. Type of customers First of all, a very obvious difference is the type of customer on both markets served (Coviello Brodie, 2001). According to Lau (2007, p. 12), customers in the business market can be classified into commercial enterprises, government and public organizations, and institutional organizations. In contrast, customers in the consumer market are individuals or households (Sashi Kudpi, 2001). In consumer market, target market for a juice drink is working woman with 12 years old youth at home. Nevertheless, target market for industrial products such as steel or cement will be different from consumer market. For instance, customers for industrial products such as steel or cement will be a group of people or organization whom doing business. This two examples show that type of customer for consumer market is more concern on individuals or households whereas business market is more concern on a group of people. Number and size of customers Despite type of customer, business markets and consumer markets are different in terms of number and size of customers (Lau, 2007, p. 6). Unlike consumer market, business market has fewer customers. However, customers in the business market buy larger quantities than consumer market. As Kaplan (2000) and Olsen (2000) stated that the market size for consumer market is normally measured in millions whereas business market is measured in thousands. Thus, conclusion can be drawn where a company might have millions of customers where each customer buys in small quantity. On the other hand, a company might only have thousand of business customers whom each of the organization buy in large quantity. For example, consider an apple pie seller and an individual buyer that buy apples for different use. In this situation, the apple sellers might have several apple pie business buyers but many individual apple buyers. Meanwhile, apple pie business buyers will buy larger quantities than the indivi dual consumer because the business buyers demand more apples to make apple pies for sale. Buying knowledge and process Other than that, purchaser of business market has greater buying expertise than consumer market (Lau, 2007, p. 7). Hence, business decision process is different from consumer decision process when business buyer has greater knowledge (Kolter Armstrong, 2006, p. 170; Blackwell, Miniard Engel, 2006, p. 70). Blackwell et al. (2006) stated that consumer decision for goods and services including seven stages: need recognition, information searching, pre-purchase evaluation, purchase behavior, consumption, post-purchase evaluation and divestment (p. 70). Examples will be as followed: An individual found that he needs a new printer to replace the old one. After that, he searches printers information available in internet/ seek information from his friends. From the searching stage, three alternatives are found and he evaluate different printers brand in terms of quality, after sale services, prices and etc. He decided to buy Printer B after evaluation and bring it home / install and use it. During the usage, good or bad perception towards the new buying will determine his satisfaction which further determines his loyalty to the brand. That is, consumer decision process is that simple. In contrast, business buying process has eight stages: Problem recognition, need description, product specification, supplier searching, proposal solicitation, select supplier, order-routine specification, and performance review (Kolter Armstrong, 2006, p. 171). Example is as followed: New entrant, XYZ automobile Sdn Bhd need new business suppliers to supply aluminums for cars produced. Before searching for suppliers, they list down their need and product specification. Then, they start search number of suppliers which supplies what they want. The pool of suppliers then compete and bidding for the projects. Eventually, the company selects BIBI aluminums Sdn Bhd which they think BIBIs offer /services best suit their needs and product specification. After that, XYZ listed down the order-routine items and all the specification/order with BIBI. Once the supplies process has started, XYZ will review and evaluate the performance of BIBI in terms of deliver, product quality, services and others performance. The evaluation will determine whether XYZ want to continue the business relationship or terminate it in the future. From the example, conclusion can be drawn where business market has more complex and formalized buying decision process than consumer market because business buyer has to follow specific procedures or get approval before buying decision are made (Kolter Armstrong, 2006, p. 163; Lau, 2007, p. 7). Despite greater knowledge, business buyer is responsible to purchase with huge resources (Lau, 2007, p. 7). Hence, they tend to spend more effort and time to evaluate products and services offered before buying decision are made (Lau, 2007, p.7). For example, a consumer buyer might not go through the stage of pre-purchase evaluation and buy an inkjet printer just because he or she likes it. But when it comes to business buyer, they cannot skip the formal procedure or approval to buy inkjet printers for office use just because he or she likes to do so. Buying decision making Besides that, business market made decision differently from consumer market (Lau, 2007, p.7). In business market, salesperson has to deal with number of individuals. Buying decision making involved more than one person, whom possesses different roles either to build or maintain the relationship with the supplier (Homburg et al., 1997). Those persons involved in buying decision making are known as the members of buying center (Lau, 2007, p.47-48). In the buying center, those members include decider, purchaser, influencer, initiator, gatekeeper and user (Schellhase et al., 1999; Lau, 2007, p. 47 48). For instance, in an automobile manufacturing company, a production team might be initiator or user for a machine. Then, another team in purchase department will act as buyer for the machine. Meanwhile, finance team will act as gatekeeper in decision making process which functions as budget control role. Lastly, Chief executive officer might act as influencer and decider which he or she w ill decide whether to buy or not to buy at the end. Salesperson in business marketing deals with more than one person in, but salesperson commonly deals with an individual in consumer market. For instance, materials purchase decision (new task buying) for car manufactured will only be made when the agreement across different functional department and vertical management levels have reached. Purchase decision will not be made when conflict between different departments has not yet solved. However, a mother (purchaser) will buy a dress for her daughter (user) without the consent of other family members (e.g. son, father). Demand In addition, business and consumer market can be differentiated in the view of economic perspective. Demand in business and consumer market is different. Demand in business market is derived from demand of the products that business suppliers help produce (McConnell et al., 2009). This is known as derived demand. Derived demand can be referred as Association demand between resource and product in which demand for industrial product is linked with demand for goods and products that made from the resource (Kurtz and Boone, 2006). For example, demand for cotton is derived from consumer demand of shirt. According to the news, consumers will be paying high prices for shirt for the coming New Year since cotton prices has increased (The star, 2010). According to law of demand, demand for shirt will drop as price goes up due to elasticity (McConnell et al., 2009). From here, we can conclude that demand for shirt will be affected by consumers directly. However, demand for cotton at business m arket is inelastic (Lau, 2007, p. 8). Demand for cotton is depending on consumer demand for shirt. It is in contrast with law of demand where changes in prices will not increase or decrease demand for business products. On other words, it means that decrease in prices will not encourage sale for business products (Lau, 2007, p. 8). Nevertheless, demand for cotton is being affected by demand for shirt. For instance, although cotton price is escalating, demand for cotton is still remaining or increasing if demand for shirt is greater. Geographical concentration As business is moving towards globalize, customers are everywhere. Business products buyers with similar business tend to be geographical concentrated. According to McDonald et al. (2001), geographical concentration serves as one of the characteristics of the term Cluster. The term cluster can be defined as a group of producer whom produce similar products are located near to each other (Schmitz, 1992, p. 65). Cluster and industrial district are used interchangeably (McDonald et al., 2001). Marshall (1890) claimed that one of the reasons for being geographical concentration is to grab economies of scale. For instance, consider automobile business companies: Nissan, Ssangyong, BMW, Daihatsu and Proton edar. These automobile business companies set up their headquarters office in Selangor. These companies are in the same industry: automobile selling industry. Similarly, they need raw materials such as steel and aluminum etc. to produce automobile. In contrast, customers in consumer mark et can be found everywhere and they are not that geographical concentrated as compare to business markets customers. Relationship When talk about relationship, relationship development for consumer market and business market is both important. Thus, customer relationship management in consumer market plays an important role. However, when comes to business to business relationship, relationship will even play a more critical role to determine business success or failure. In business market, need of coordination between business supplier and business customers is greater (Lau, 2007, p.10). In business market, Cann (1998) stated that long term relationship between business suppliers and customers is vital for business to be succeeded. According to some researchers, there are several reasons for business suppliers and customers to maintain long term relationship. For example, Sheth (1994) stated that maintain long term relationship will gain more benefits and risk of doing business will decrease. Apart from that, maintain existing relationship is less costly than acquired a new one and existing business partner is easy to work with (Cann, 1998; Congram, 1991). For instance, when an automobile company decided to replace a new supplier instead of the existing one, cost will incurred. New supplier is much likely will perform slow and not that effective in the beginning. This is because they are new joined supplied which they are not familiar to their new customer as compare to old supplier. As a result, operation efficiency decrease and cost incurred. Put it as conclusion, sellers have to develop close relationship with customers in customer market. But, business suppliers have to develop much closer relationship with customers and coordinate well with business customers. Table 1: Summarize differences between business and consumer market Key differences Business market Consumer market Type of customers Commercial enterprises Government and public organizations Institutional organizations Individuals households Market structure and demand Number and size of customers fewer customers large buyer more customers small buyer Geographical concentration More Concentrated Customers are less geographical concentrated Demand Derived from the demand of other products Derived directly from consumer Nature of the buying / Type of decision / Decision process Buying expertise and process Greater buying expertise/knowledge Complex and formalized buying decision process more professional effort in purchasing less buying expertise Simple and less formal buying decision process Buying decision making Decision made by a group of people More complex buying decision Decision made by individual Less complex as compare to Business to business Relationship Closer relationship Long term Close relationship Short term Sources: adapted from Lau (2007); Kolter Armstrong (2006). In conclusion, business and consumer market is different in several key characteristics: type of customers, number and size of customers, geographical concentration, demand, buying expertise and process, buying decision making and relationship (Table 1 summarize the differences between business and consumer market). Next, we look at how these seven key differences have caused business marketing different from consumer marketing. Business marketing and Consumer marketing Business to business marketing can be defined as the process of sale or purchase of goods and services involve at least two parties in which the buyer will buy the products from supplier for operation, production or resale purpose (Kurtz and Boone, 2006, p.188). Consumer marketing can be referred as the process of sale or purchase of goods and services between sellers and individual buyer (Noori and Salimi, 2005). There are different arguments towards marketing approaches for business and consumer market. Some researchers argued that differences in consumer and business market did not constitute to different marketing approaches (Fern Browns, 1984; Jackson Cooper, 1988). However, it is widely discussed that different marketing approaches should be used for business and consumer market (Cooke, 1986; Webster 1978, p. 24). For example, due to the differences between consumer and business market, Lilien (1987, p.16) suggested that marketers should use different marketing strategies to approach consumer market and business market. Comparison between business to business marketing and consumer marketing When mentioned about marketing, we should not overlook marketing mix. Marketing mix refers to the blending of four P strategies (Kotler and Armstrong, 2006, p. 48). Kurtz and Boone (2006, p.189) compared business to business and consumer marketing based on marketing mix: First, Business to business and consumer marketing is different in terms of product strategy. Business products are normally technical in nature whereas consumer products are in more standardized form (Kurtz and Boone, 2006). As a result, they claimed that accompanying services are more important in business products marketing as compare to consumer products marketing. Business customers have to be handled individually and personal selling is needed for business products marketing (Hakansson et al., 1967; Kaplan, 2000; Olsen, 2000). Second, Business to business and consumer marketing can be compared in terms of promotion strategy. Kurtz and Boone (2006) stated that business to business marketing should focus on personal selling whereas consumer marketing should focus on advertising. Other than that, Business to business marketing is different with consumer marketing in terms of distribution strategy. In business to business marketing, business marketer distribute business products direct channel which did not involve any intermediaries and the distribution channel is short whereas consumer products marketer utilize indirect channel to approach their customers (Kurtz and Boone, 2006). Lastly, Kurtz and Boone (2006) differentiated business to business marketing from consumer marketing in terms of price strategy. They stated that there will be competitive bidding in business to business despite list price whereas consumer products is more standardized thus using list price. From the review, example of consumer marketing is as followed: An instant noodle is standardized product. Despite sales promotion, business marketer for instant noodles will promote their products through advertising. The manufacturer uses list price to price their products. Then, pack and distribute their products by using indirect channel, which buyers can buy it from retailers. In contrast, example for business to business marketing is as followed: An electronic product is technically in nature, an accompanying service is needed. To convince business customer to buy electronic products, the company will send sales representative team to market their product to their customers due to the complexity of the marketed product. The sales representative will approach their customer directly rather than go through intermediaries. The supplies company might have to bid for the price because there are normally more than one companies are marketing similar products to the same customer. At the end, the project will goes to the best product quality and lowest price provider. However, Comparison between Business to business marketing and consumer marketing should look beyond marketing mix (Coviello and Brodie, 2001). Hence, we will discuss in depth regard the influence of key factors of business and consumer market in marketing practices. Differences between business and consumer marketing will be discussed based on each of the key factors listed in table 1. Mass marketing versus one-to-one marketing Since the number and size of customers are different, customer acquisition method for both markets also is different. Due to the differences, business organizations customers should be handled individually (Hakansson et al., 1967). Kaplan (2000) and Olsen (2000) stated that communication with business to consumer market is more relied on mass marketing. As mentioned, size of customers in consumer market is large. When size of customer is large and homogeneous, mass communication such as advertising will be used to approach the customers. In contrast, business market is more relied on one-to-one marketing. Customers in business market are fewer but large, they are more expert and making decision in group as a whole. Hence, business market customer should be handled individually (Hakansson et al., 1967). According to Kaplan (2000) and Olsen (2000), personal selling is normally used in business to business marketing. For example, salesperson engaged in business to business marketing wil l use direct selling rather than mass communication to approach their targeted customers. Argument of Kaplan (2000) and Olsen (2000) is parallel with Kurtz and Boone (2006, p. 189), which Kurtz and Boone also stated that promotion strategy in business marketing is more focus on advertising whereas consumer marketing is more focus on personal selling. Marketing strategy As seen in Table 1, type of customer for business and consumer market is different. Thus, marketing strategy for both markets will be different as well. In fact, type of customers might help business marketer to segment market group based on type of customers (Kurtz and Boone, 2006). Indeed, understanding customers needs and wants for both market is important as well. In consumer marketing, marketers market their products to individuals or household. Thus, marketer offered products to satisfy customers needs and wants or to make customer pleasure. Meanwhile, customers might buy the products which they do not really need, they buy just because for pleasure. However, types of customers for business supplier are a group of person whom doing a business. Product purchase is critical for their business operation. Unlike customer in consumer market, they are not purchase for pleasure. Hence, to convince business customers, business marketers have to understand and focus needs of business cu stomers but end user. Then, market their products by demonstrating how their products can help business customers in daily operation in long term period. Second, when demand for industrial products is driven from other products, customer demand for that particular product will determine the demand for industrial products as well. Since law of demand stated that any changes prices will stimulate consumer demand, marketer for consumer market might manipulate product price to stimulate the demand for consumer product. However, since demand for industrial products is inelastic, price manipulation would not increase the demand for industrial products unless demand for consumer demand is being stimulated. This explains why cooperative advertising is employed by manufacturer and channel members. Cooperative advertising is a manufacturer and channel members joint advertising (Cadeaux, 1997). When manufacturer and business customers agree to engaged in cooperative advertising, upstream channel partner such as manufacturer will bear certain percentage for product advertising (Kurtz and Boone, 2006, p. 423). Due to derived demand phenomenon, bus iness supplier such as manufacturer willing to spend money for cooperative advertising because they understand that increase in end user demand will eventually increase the demand for industrial products as well. From here, we know that price manipulation is not the solution for industrial products marketing. In contrast, cooperate with channel partners and develop relationship with channel partners and come out a comprehensive marketing strategy will help business suppliers business to growth further. Other that than, since business customers are geographical concentrated, business marketer has to identify where is the key district for their business customers to run operations. For example, as mentioned in first part, automobile business companies set up their head office in Selangor. From here, business marketers should able to identify that Selangor serve as key district for their business customers to run operations. When business customers are geographical concentrated, the distribution channels in business marketing is shorter than consumer marketing (Kurtz and Boone, 2006, p. 189). In conventional distribution channel, the channel involves numbers of intermediaries to distribute products to the market, this is known as indirect channel distribution (Peter and Donnelly, 2009, p. 145). In fact, business suppliers such as manufacturer will use short and direct channel to approach their business customers which means that distribution is shorter as compare to consumer products distribution (Peter and Donnelly, 2009, p.145; Pelton et al, 2001). In contrast, since consumer market is less geographical concentrated as compare to business market, distribution channel for consumer products normally involve participation of intermediaries to reach the dispersed consumer. Besides that, the distribution channel for consumer market is long (Kurtz and Boone, 2006, P. 189). This also explains why business marketing is relying more on personal selling whereas consumer marketing is relying on mass marketing. Besides, business expertise and buying process in business market also contribute to the different use of marketing strategy in both markets. Since business organization has trained expert to conduct purchase, they normally understand what the organization want. Most significant, they possess more knowledge on how to make purchase which best fulfill those requirements. (Lau, 2007, p. 7). Thus, when the trained person has skills and knowledge, this key factor differentiates business marketing from consumer marketing. In consumer market, customers tend to possess less knowledge about the products as compare to business customers. As a result, impulse purchase is likely to happen in customer market rather than business market (Lau, 2007, p. 7). For instance, a female customer might did not plan to buy body wash during shopping time. However, the customer encounters a salesperson for AAA brand body wash and bought the product eventually because she was told by the salesperson that the bo dy wash is good. From here, impulse purchase was happened in consumer market, and marketers can easily manipulate strategy to convince consumer to buy. Nevertheless, impulse purchase would not happen in business market since business customers would not buy business supplier products merely because business salespersons claimed that their supplies are good. For instance, an automobile would not purchase aluminum (raw material) to produce the car without proper evaluation of the products. Thus, to market industrial product to business customers, business marketer must possess greater product knowledge. Besides, fulfill business customers specific requirements and demonstrate how marketer products can solve their problems is a must in order for transaction to deal successfully. When comes to buying process, business customers have more formalized procedure to be followed (Lau, 2007, p.7) as compare to customers in consumer market. In such situation, understanding on business customers buying procedure is a must if business marketers hope to have a deal with them. Since there are no formalized procedure for individuals or households to purchase a product, marketers can freely approach customers in consumer market. But, if business marketers wish to approach business customers, marketers must understand clearly the formalized business buying procedure and adhere to their procedure (Lau, 2007). Business marketers must ensure any of their actions do not conflict with the specified procedure. In fact, decision making process of both markets advocated marketers to apply different marketing strategy in business and consumer market. In consumer marketing, marketers normally deal with individuals or household. Thus, marketer might only have to address and interact with individual if they wish to convince customer in consumer market to buy. However, different situation is in business marketing. Kurtz and Boone (2006, p. 202 203) identified four factors which will influence decision making process in business market: The four factors include environmental, organizational, interpersonal and buyer role. From these four factors, interpersonal factors do play greater influence in decision making process. According to Kotler and Pfoertsch (2007), customer in business market is much more rational. Hence, Sashi and Kudpi (2001) stated that organization will perform analysis of potential business suppliers in procurement decision. Unlike consumer market, they are more than one person involve in buying decision making. Thus, business marketer not only has to address buyer needs, marketer also has to address and interact with all parties involved in buying decision making (Kurtz and Boone, 2006). For example, initiator and buyers might want to buy material supplies from XYZ Company. However, Influencer and decider might not agree that; buy the supplies from XYZ Company will benefits their company. As Ghingold and Wilson (1998) claimed that different parties in buying center having different perspective or perceptions in regards to problem, needs of the organization. Hence, to convince business customers, business marketers have to make sure all the relevant parties involve in decision making and ensure all parties needs have been addressed. Some researchers even argued that brand plays an important role in business buying decision making (Bendixen et al., 2004; Michell et al., 2001). Webster and Keller (2004) stated that brands will help in gaining consensus of di fferent parties on buying decision. Relationship marketing Today, either consumer marketing or business marketing, relationship does play an important role for business successfulness; accordingly we have seen the emergence of customer relationship management (CRM), which this CRM system aid companies to interact with customers and response quickly to them (Nguyen et al., 2007; Anderson, 2006). Hence, buyer-seller relationship development in consumer marketing is important. Nevertheless, importance of relationship development is much greater in business marketing. Since business market is different with consumer market in terms of several factors, relationship marketing is commonly employed in service industry and industrial industry (Ahmad and Buttle, 2001). Relationship marketing can be defined as Achieving objectives of both sellers and customers by develop, maintain and enhance relationship (Gronroos, 1990). As mentioned earlier, seller-buyer relationship in business market is closer and long term relationship should be developed with th em (Ford, 2003). Hence, needs of coordination between business supplier and customer is greater in business market. As Simatupang et al. (2002) stated that greater coordination between distribution channels members will allow the entire distribution channel system become more flexible and allow them quickly response to the market changing. On other means, the way business supplier maintains relationship with their customer is vital to determine their long term sustainability and profitability. This emphasizes how development of business relationship or networking between business supplier and customer is vital in business marketing. In consumer marketing, marketers can utilize Customer relationship management system and gaining customer satisfaction and loyalty, hope that customers will stay loyal to the brand and buy it again. In business marketing, relationship development is much more complex. Cann (1998) suggested that there are eight steps for a business supplier develop busine ss relationship with customer; marketing goals, strategies, culture, customers orientation and socialization are critical in order for business supplier to develop business relationship. From these eight steps, it showed that business relationship development is much more complex in business to business world. Conclusion As a conclusion, there are seven key factors that differentiate business market from consumer market. The seven identified key factors include type of customers, demand, geographical concentration, buying expertise and process, buying decision making, seller and buyer relationship, number and size of customers. Structure in business market is much more complex than consumer market. Hence, handled business customer individually is more suitable. In fact, combi

Genghis Khan :: essays research papers

From the high, windswept Gobi came one of history's most famous warriors. He was a Mongolian nomad known as Genghis Khan. With his fierce, hard-riding nomad horde, he conquered a huge empire that stretched through Asia from the Yellow Sea to the Black Sea. Genghis Khan was born on the Gobi, in a yurt, or felt tent, on a bank of the Onon River in northern Mongolia. His father, Yesukai, was the chief of several desert tribes and had just slain a foe named Temujin. In triumph Yesukai named his newborn son Temujin. Yesukai died when Temujin was about 13 years old. The boy succeeded him, but the fierce, restless nomads would not obey so young a chieftain. The chief of another tribe proclaimed himself leader of the Mongols and captured Temujin. Guards forced Temujin into a kang, a wooden yoke that shackled his shoulders and wrists. In the dark he slowly twisted himself to reach above a guard and smashed the kang down on his head. Then Temujin ra Temujin's bold courage and resourcefulness began to win followers. When he reached manhood, he conquered the Tatars and added them to his tribes. In 1203 he defeated the Keraits. Seizing their cities of mud and stone, he made Karakorum his capital. In 1206 a council of his tribes named him Genghis Khan. It means "greatest of rulers, emperor of all men." Genghis Khan then put all his Mongolian realm under Yassa, a body of laws he assembled from various tribal codes. These laws demanded obedience to Genghis Khan, unity of the tribes, and pitiless punishment of wrongdoers. Through Yassa, Genghis Khan achieved the discipline that welded his wild tribesmen into merciless, successful armies. On his march of conquest Genghis Khan overran North China from 1208 to 1215.

Enterprise Architecture Essay -- essays research papers

BACKGROUND There is a strong need and business case for standardization of technologies and requirements used to design, build, and implement solutions for the 24 Presidential Priority E-Gov initiatives. Without standardization and the recommendation of technologies, agencies risk building and deploying solutions that use proprietary technologies, are not aligned to the Federal Enterprise Architecture (FEA) and isolate themselves from other initiatives and cross-agency business functions. To mitigate these risks, the FEAProgram Management Office (PMO) created a Component-Based Architecture that defines a set of recommendations that should be considered when selecting the tools, technologies, and industrystandards that will be used to build the 24 Presidential Priority E-Gov initiatives and subsequent business solutions. A multi-disciplinary and cross-functional working group of initiative representatives is necessary to assist with the coordination and implementation of the Component-Based Architecture. INTRODUCTION Under the direction of the FEA-PMO, the SAWG was created to help agencies and the 24 Presidential Priority E-Gov initiatives achieve success in areas of system architecture, technology selection, and the adoption of industry-driven standards (i.e., XML, Web Services, J2EE, .NET) that can be leveraged on a governmentwide scale. The SAWG will also support FEA efforts, and help integrate the 24 Presidential Priority E-Gov initiatives with e-authentication. The SAWG ...

Financial Aid Is An Important For College students Essay

As we know College costs are rising. But, Future students should not be afraid because there is more financial aid available such as scholarships, grants, work-study programs, and college loans for students. Financial aid is money in the form of loans, grants and employment that is available to a student to help pay the cost of attending. Financial aid comes from the federal government, which is the largest provider of aid, as well as state government. You should apply for financial aid using the Free Application for Federal Student Aid (FAFSA). You will need to apply for financial aid every year by completing a FAFSA. Many financial aid programs have limited funding, therefore early application is recommended. Application should be completed at least one month prior to the semester you are planning to attend. If you apply for funding late, you will receive your funding late. Financial aid is one of the most importance issue for students to process attending College, and the first st ep what student face for attending courses. Have you ever found a solution to your problem? I think may be this financial aid issue is an important for you. How do you overcome these things? Is it the biggest problem facing college students today. How can be resolved it? There is a growing number of older students entering college today. These students have families that they need to support. I know, because I am a family man who has returned to school. I wish to finish my degree at Midlands Tech College. The only problems I face are financial in nature. It is with this in mind that I set about this research. Is financial aid available to older students, and if so, how do they go about obtaining it? Most common issue I found was money, Tuition costs are constantly being raised at high rates. And that’s not including  other expenses like eating out, shopping trips, gas for the car, and the price of textbooks. I found College students drop out of school each year because they cannot afford it. Others are forced to balancing full schedules with full time jobs to make end. It is becoming harder for students to graduate. A Way to solve this problem is by helping students seek more help financially having consolers provide students with small scho larships or help them look for such things can help reduce the amounts of students that drop out of college.

Student Debt in College

1 name Professor English date To Debt or Not to Debt: Why College is Worth the Investment When most people think about college they generally have the same mind set. You are taught from a young age that college is the only way to go but is that true? With recent tuition risings and the â€Å"American dream† seeming to vanish, college doesn’t seem to be worth its value anymore. Others believe that its college or you will be working at a fast food joint for the rest of your life. Most people in-between believe that money is the determining factor but with the amount of options should people even worry about this?Even though college might seem like a stretch with tuition rising, college is something more people should take part in because there are so many answers to get past the money and just enjoy the full college experience. For most students applying for colleges is all they have thought about since starting kindergarten. For others it’s been a lifelong dread a bout how do they even begin to try and 2 afford it essay writers online. With all the horror stories about finishing college with such enormous debts it can really turn student s away from college.Although the prices may have gone up the investment is still something to pursue. â€Å"Even in this economy, college graduates are much better off than high-school graduates. Yes, white-collar employees are losing their jobs. But the unemployment rate for people over twenty five years old who hold at least a bachelor’s degree is 4. 4 percent, compared with 9. 3 percent for the people that age who hold only a high-school diploma, according to the Bureau of Labor Statistics,† as put by Robin Wilson in A Lifetime of Student Debt, Not likely.Students complain about the large debts they can conjure up during these college years you truly are better off with it. It’s not just about the piece of paper; it’s about the opportunities that it creates. For most people coll ege can be the best time of their lives. You just got to be smart with what you have. Sara M. Harrington (A Lifetime of Student Debt, Not likely) wanted to be smart and looked ahead. She didn’t want to borrow any money that she knew she couldn’t pay back.Some students just want to not worry about any costs and just be done with college and get into the working world not thinking of any consequences. Although some might argue that you shouldn’t think about the future just think about today, you really need to be logical when borrowing money. You shouldn’t let money run your life but it usually does. Another thing to consider is that some of the students coming out with such enormous debts are because they go to private colleges. For some it’s too far out of reach and they choose 3 ommunity colleges and are most of the time they are better off. For me I chose the community college way because I knew my parents could not afford to help me if I went aw ay. Without my parents I wouldn’t be able to go to school, but I know even the payments for school now are hard enough. I could never imagine the burden of private or even state college tuition on my parents. Loans never go away so just be smart with your money and borrow less. When growing up teachers, parents, and counselers have always drilled college into your head but did they ever explain why?If asked it was to get a better job or to give your self a better furture than what they have. But maybe college isn’t always about learning but its about finding your self. â€Å"†¦College is not only about learning how to earn a living, .. , but also about learing how to live: how to be an informed and involved citizen, how to communicate effectively, how to understand other cultures and peoples, how to think and reflect† (Ch 14 opening statement). Most people seem to overlook these simple things. College might have the large goal of getting that diploma but it s about the experience.You are not only sitting in a classroom but you are figuring out new ways to do the things you love. Not only can you make life long friends but you can learn different backgrounds, try new things, and take any class imaginable. College may seem like a lot of work in the big picture but you can make it fun and worth the experience. Overall College might seem like a lot of work, stress, and debt but it is something that you should enjoy. Not only for the sake of saying â€Å"I went to college† but for bettering 4 yourself. You can come out with so much more life skills just from competing this life step.Every ones ecperience is going to be different, but you are only bettering your self in the end. 5 Works Cited Birkenstein, Cathy, and Russel Durst. â€Å"Chapter 14 Introduction: Is Higher Education Worth the Price? † They Say, I Say: The Moves That Matter in Academic Writing. By Gerald Graff. 2nd ed. N. p. : W. W. Norton &, 2012. 256-73. Print. W ilson, Robin. â€Å"A Lifetime of Student Debt, Not Likey. † They Say, I Say: The Moves That Matter in Academic Writing. 2nd ed. N. p. : W. W. Norton &, 2012. 256-73. Print

Prescription Drug Abuse Essay

Millions of people throughout the world are taking drugs on a daily basis. If you were to ask someone why they take prescription drugs, most people would be taking them for the right reason. However, it’s estimated that twenty percent of people in the United States alone have used prescription drugs for non-medical reasons.1 Prescription drug abuse is a serious and growing problem that often goes unnoticed. Abusing these drugs can often lead to addiction and even death. You can develop an addiction to certain drugs that may include: narcotic painkillers, sedatives, tranquilizers, and stimulants. Prescription drugs are the most common abused category of drugs, right next to marijuana, cocaine, heroin, and other dangerous drugs. The centers for Disease Control and Prevention have classified prescription drug abuse as an epidemic. Addressing the prescription drug abuse epidemic could help build stronger communities and allow those with substance abuse disorders to lead healthier, more satisfying lives. A crucial step in overcoming the problem of prescription drug abuse is to first educate parents, youth, and patients, about the dangers of abusing these drugs. Studies have shown that most people who misuse these drugs are teens and young adults ages twelve to twenty five. They may often believe these substances are safer than illicit drugs because they were prescribed by a professional. The National Survey on Drug Use and Health shows that nearly a third of people age twelve and over used drugs for the first time by using a prescription drug non-medically. In a study of students in Wisconsin and Minnesota, thirty four percent of kids diagnosed with Attention Deficit Hyperactivity Disorder (ADHD) said they had been approached to sell or trade their Ritalin or Adderall. The latest National Survey on Drug Use and Health shows that over seventy percent of people who abused prescription pain relievers got them from friends or relatives. Most people do not lock up their medication or discard them when they no longer intend on using them. This makes them vulnerable to theft or misuse. According to the 2012 Monitoring the Future Survey, about fifty percent of high school seniors said that opioid drugs, other than heroin (e.g., Vicodin), would be fairly easy to obtain. Interestingly, boys and girls tend to misuse these drugs for different reasons. For example, boys are more likely to abuse stimulants  to get high. Girls tend to abuse them to lose weight. Those who abuse prescription medications are more likely to report use of other drugs unl ess this issue is taken into control. Many different things can happen when you abuse prescription drugs. Stimulant abuse can cause paranoia, dangerously high body temperatures, and irregular heartbeat. Abuse of opioids can cause drowsiness, nausea, constipation, and slowed breathing. Abusing depressants can cause slurred speech, shallow breathing, fatigue, disorientation, lack of coordination, and seizures. Abusing over the counter drugs can impair motor functions, produce numbness, cause nausea and vomiting, and increase heart rate.4 Doctors consider the risks to each patient before prescribing medications. They take into account things like the patient’s age, weight, medical history, the drugs form, dose, possible side effects, and the potential for addiction. People abusing drugs might not understand how these factors interact and can put them at risk. Someone abusing a certain type of medication may overload their system or make themselves vulnerable to dangerous drug interactions that can cause seizures, coma, or even death. In 2000, about forty three percent of hospital emergency admissions for drug overdose happened because of misused prescription drugs. They are designed to treat a particular illness or condition, but they often have other side effects on the body. For example, stimulants such as Adderall increase attention but also raise blood pressure and heart rate. Th ese side effects can be worse when prescriptions are not taken as prescribed, or are abused in combination with other substances. For instance, some people mix alcohol and Valium, both of which can slow breathing. The combination of the two could stop breathing altogether. Cough and cold medications are some of the most commonly abused over the counter medications. They contain an ingredient called dextromethorphan. However, to get to the â€Å"high† craved by people who use drugs, large quantities are needed. At high doses, dextromethorphan causes side effects similar to those of the drugs Ketamine, or PCP, by affecting similar sites to the brain. Ketamine and PCP are considered â€Å"dissociative† drugs, which make people feel disconnected from their normal selves. When taken as directed, over the counter drugs are safe and effective, but high doses can cause problems. It’s always important to read the bottle labels and take over the counter medications only as directed. Not all prescription drugs have the potential for abuse and  addiction. Many drugs don’t even act in the brain. For example, antibiotics are not addictive. On the rare occasion people who take drugs for medical conditions may become addicted. This is why it is extremely important to be under a doctor’s care while taking prescription medication. Most prescription drugs are taken in a form th at gets to the brain slowly at a dose that treats a problem, but doesn’t overwhelm the system. Both of which reduce the likelihood of an addiction. Long-term medical use of prescription drugs can lead to physical dependence, because the brain and the body naturally adapt to chronic drug exposure. A person may need larger doses of the drug to achieve the same initial effects, which is known as tolerance. When drug use is stopped, withdrawal symptoms can occur. Dependence is not the same as addiction. It is one of the many reasons a person should only take and stop taking prescription drugs under a physician’s care. The risks for addiction increase when drugs are used in ways other than prescribed. Physicians, their patients, and pharmacists all play a role in identifying and preventing prescription drug abuse. More than eighty percent of Americans had contact with a healthcare professional in the past year, placing doctors in a position not only to prescribe medications, but also to identify abuse. By asking about all drugs, physicians can help their patients recognize that a problem exists, set recovery goals, and seek appropriate treatment. Screening for prescription drug abuse can also be incorporated into routine medical visits. Doctors should take note of rapid inc reases in the amount of medication needed and unscheduled refill requests. Patients can also take steps to ensure that they use prescription drugs appropriately. These steps include always following the drugs directions, being aware of potential interactions with other drugs, never stop or change a dosing regimen without first discussing it with a healthcare provider, and never use another person’s prescription. Patients should always inform their healthcare professionals about all prescriptions, over the counter medications, and dietary or herbal supplements they are taking before they obtain any other medication. Pharmacists also play a very important role in preventing drug abuse. Pharmacists dispense medications and can help patients understand the directions for taking them. By being watchful for prescription falsifications or alterations, pharmacists can serve as the first line of defense in recognizing  prescription drug abuse. Some pharmacies have developed hotlines to alert other pharmacies in the region when a fraudulent prescription is detected. Prescription drug monitoring programs (PDMPs) require physicians and pharmacists to log each filled prescription into a State database. This can assist medical professionals in identifying patients who are getting prescriptions from multiple sources. Because prescription drugs are legal, they are easily accessible. Parents, law enforcement, the medical community, and all levels of government have a role to play in reducing prescription drug abuse. Some things you can do to reduce the abuse of drugs may include: Follow disposal guidelines, talk to your children, and seek treatment or support individuals in recovery. By following the guidelines you reduce the risk of unintentional diversion or harm. Talking to your children at an early age can make sure they know the dangers of drug abuse and can be very helpful in prevention. It is always very important to encourage someone you may know with a drug abuse problem to seek recovery. Thousands of individuals who have struggled with addiction are now living happy lives with the help of treatment and recovery services.2 In conclusion, prescription drug abuse is a growing problem that can be overcome with prevention and the right treatment. References 1. Prescription Drug Abuse. Medline Plus. Available at: www.nlm.nih.gov/medlineplus/prescriptiondrugabuse.html Accessed 9/20/2013 2. Prescription Drug Abuse. Office of National Drug Control Policy. Available at: www.whitehouse.gov/andcp/prescription-drug-abuse Accessed 9/20/2013 3. Prescription Drug Abuse and Addiction. CRC Health Group. Available at: www.crchealth.com/addiction/prescription-drug-addictions-2/ Accessed 9/20/2013 4. Drug Facts-Prescription Drugs. NIDA For Teens. The Science behind Drug Abuse. Available at: www.teens.drugabuse.gov/drug-facts/prescription-drugs Accessed 9/20/2013 5. Prescription Drugs: Abuse and Addiction. National Institute on Drug Abuse. Available at: www.drugabuse.gov/publications/prescription-drugs-abuse-addiction/preventing-recognizing-prescription-drug-abuse Accessed 9/20/2013 6. The Prescription Drug Abuse Epidemic. PDMP Center of Excellence. Available at: www.pdmpexcellence.org/drug-abuse-epidemic Accessed 9/20/2013